The problem I kept running into
I've been around independent music for years as a listener, a creator, and someone who cares deeply about regional Indian music getting the recognition it deserves. And the same story kept repeating: artists would release something genuinely brilliant, and nobody would hear it.
The music industry tools that existed were either built for Western markets, too expensive, or run by faceless services that clearly used bots and fake streams. None of them understood what it meant to promote a Kashmiri folk fusion track, or a Punjabi indie record that doesn't fit into Bollywood templates.